NCFI Polyurethanes Rolls Up Family of Branded Websites Into Single Online Community: www.ncfi.com
MOUNT AIRY, NC—NCFI Polyurethanes officially launched its new online informative and educational content presence today: www.NCFI.com. The new website replaces the former corporate site, and eight former brand-specific sites.
“We found we need to roll everything up under the NCFI umbrella,” says Chip Holton, President of NCFI. “We turned fifty last year, and our name is well-known and trusted for experience producing the highest quality American engineered and manufactured products. We wanted our web presence to reflect that, and help our customers around the world get what they need quickly and with ease.”
The new NCFI solo site boasts an ultra-modern, colourful design and clearly presents all business divisions and brands under the larger company umbrella. Mitch Clifton, director of business dev. for the company’s specialty products div., says, “We do so many things here at NCFI, from spray foam insulation, to furniture padding, to airline seating, to beds and mattresses, to roofing systems, to custom formulated products like i-skins and taxidermy molds, that we needed to provide a simple-to-use, attractive, and informative single media source to serve those many diverse markets.”
The new site is designed to provide an attractive place to find, view, and use informative content, videos and photos, product technical data, news, white papers and case studies, a company and product-specific blog(s), and educational content regarding all NCFI products, brands, and applications. According to Chris Bradley, Vice Pres. Sales, Consumer Products Div., “We’ve tested this new site with a number of our best clients and they tell us it’s what they needed. They find what they need quickly, without any real work, and the site gives them what they come for. That makes us proud we got it right.”