Mitch Clifton

Mitch Clifton is an accomplished executive with a 27-year proven track record of driving innovation and growth in the construction products industry. As the Executive Vice President of NCFI Construction Products, he has been instrumental in reshaping the company’s approach to marketing, communication, and sales strategy. His leadership has fostered enduring relationships, expanded distribution, and driven sustained organic growth.

Believing in foresight and innovation, Mitch uses these principles to build a clear and reimagined way to communicate, collaborate, and share a consistent marketing message and strategy for lasting sales relationships. His focus on critical decision-making drives sustained organic growth while helping teams succeed and achieve.

With extensive experience at NCFI, Mitch’s journey in the industry began at a young age. He progressively advanced through various roles, including plant operations, technical services, sales, and management. This comprehensive immersive experience has equipped him with invaluable insights into the intricacies of the business and a deep understanding of its culture and operations.

Mitch’s dedication to excellence extends beyond his organization. He has served as a board member of prominent industry associations, including the Spray Polyurethane Foam Association (SPFA) and the Reflective Roof Coating Institute (RRCI). Leveraging his expertise, he contributes to the advancement of industry standards and best practices. He has been featured as a thought leader in publications like Spray Foam magazine, Building Design and Construction, Commercial Construction and Renovation, Retrofit, Roofing Contractor, Rubber News, and Urethanes Technology International.

Mitch holds a BA degree in business administration from Campbell University and MBA from High Point University.